- Make sure your email has obvious links.
Make sure that you have a great e-mail auto responder for your mailing campaigns that gives you all the functionality and control over your e-mails , contact list and auto responds to your clients . You want the software to be able to respond to your e-mail requests right away so that you don't keep your clients hanging when the request your products or services .
I am using Getrespondse which i am very happy with because they allow me control over my catch pages and contact list
Images can certainly enhance the user experience of your emails, and everyone likes cool pics, but using too many images will trigger spam filters. I recommend not including more than 1-3 images per email… and always be sure to host those images on high-speed image hosting services.
Make it easy to unsubscribe.
This may seem counter productive, but it’s really good practice. Making it easy to unsubscribe will get rid of those that may otherwise report your email as spam, while retaining solid subscribers that want your continued information.
Make sure you have a 1-click unsubscribe process that is clearly defined.
Follow SPAM tips when you send.
Most professional email marketing services will give you spam recommendations prior to sending your email. Pay close attention to it and make adjustments if your email falls into the spam parameters. It’s usually just a matter of removing or changing a word or two. That extra 30 seconds can mean the difference between hitting the inbox or the spam box.
Optimize for mobile.
As you saw in the statistic above, 40% of emails are first opened on a mobile device. Make sure the formatting of your email message will display properly across mobile devices. If they cannot easily read your email, they will quickly delete it.
One way to ensure your messages display properly is to limit the line-length of your messages… putting 5-7 words per line works well.
Struggling with your online marketing?…
The key to successful marketing is in learning the right information, from the right people. When you can fit all the moving parts together easily, it really becomes a breeze… not to mention, a really enjoyable profession.
- Minimize use of images.