What is a mailing list ?

1/16/2016

BY: | Andre Klynsmith | Walvis Bay ,Namibia

A mailing list is simply a list of addresses to which the same information is being sent. If you were a magazine publisher, you would have a list of the mailing addresses of all the subscribers to the magazine. In the case of an electronic mailing list, we use a list of email addresses from people interested in hearing about or discussing a given topic.

Two common types of email mailing lists are announcement lists and discussion lists. Announcement lists are are used so that one person or group can send announcements to a group of people, much like a magazine publisher's mailing list is used to send out magazines. For example, a band may use a mailing list to let their fan base know about their upcoming concerts.

Discussion List

A discussion list is used to allow a group of people to discuss topics among st themselves, with everyone able to send mail to the list and have it distributed to everyone in the group. This discussion may also be moderated, so only selected posts are sent on to the group as a whole, or only certain people are allowed to send to the group. For example, a group of model plane enthusiasts might use a mailing list to share tips about model construction and flying.

Bloggers and On-line Businesses

Bloggers and online business use announcement list and is the most important part of any online venture. Without mailing lists there venture are sure to fall as it's the secret ingredient to getting there followers to come back or to inform them of new products or services they have to offer.

Have you noticed how when ever you try to leave a blog post or website that the first thing that would pop up is a window requesting if you want to join there Newsletter or Mailing list .

The other advantage of a mailing list is also that it automates your responds for when you are not able to responds to a customers request immediately. If you are working from home and you don't employee people to do these tasks , prospective clients might have to wait a few hours before getting feed back to there request and in today s world , people don't like to be kept waiting which could lead to a missed opportunity or sale.

There are hundreds of service providers that offer autoresponders that doesn't require you spending thousands of dollars for training and software. As a matter of fact , I am using Getresponds which cost me $15/month and i am very happy with there service.

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5 Reasons Why A Mailing List Is More Important Than Social Media.

We see no shortage of people talking about the benefits of social media to authors and publishers. Rightfully so, when used effectively a couple of well-targeted social media accounts can serve as excellent resources in your promotional toolkit.

Furthermore, it’s a great way to network with other professionals and to even – shock, horror – make friends. The humble mailing list is often lost in the noise of social media when the conversation turns to promotion. Unfortunate given the mailing list is the better promotional tool. Here’s why.

Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.

Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.

Email is Targeted – As we mentioned earlier the user has already shown interest in your products / content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.

You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platform change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.

Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

This is precisely why every smart business in the world has an email list. Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.

They understand that email marketing is the best long term investment with a much higher return. Because people will continue to get their message at a very low cost for a longer period of time.

E-mail lists gets 10 times higher conversions than social media campaigns. This makes sense if you think about these five advantages of email as a communication channel.

Well , thank you very much for taking the time to read this post and i would live to hear from you Leave your comment below and i will get back to you. Have a fantastic day .