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FOLLOW ME ON TWITTER : @SynergyGold
So you have your business registered and you are ready to get started . You will want to start building your online presence on all the social media platforms and also consider starting a blog . These are all great ways to build traffic to your website and online business . Your Twitter account can get you daily traffic, generating leads and sales, as well as building your influence and authority with your audience? You will want to do the same with facebook and other social media platforms . 
If you’re just getting going with Twitter, this marketing strategy case study will provide some very useful and actionable tips for you to separate yourself from the masses and start heading down the path to solid and consistent results.
I will be the first to admit that I’m no expert when it comes to Twitter. My main social media focus is, and has always been Facebook. However, I’ve had a Twitter account since 2007 @laaimylorrie , and really done nothing with it except use it as a place to syndicate my blog posts… and that has been mostly done through automation tools. I think in the past 2 years, I’ve really only looked at my Twitter account a hand-full of times. So, I decided last week that since I’m getting such great results on Facebook, perhaps it’s time to pay a bit more attention to Twitter in an effort to increase my social media influence and engagement. Before 5 days ago, aside from the occasional click, I got relatively no traffic from Twitter. The main reason for that was because all I was doing was posting the link to my latest blog posts, videos, etc. Basically just being lazy and not engaging anyone. Starting 5 days ago, I now do the following process daily: 2. Post “On The Fly”
Schedule 3-5 posts to hit during Twitter prime time (between 10am-4pm)
This is quite easy to do using tools like SocialOomph or Crowdfire. I recommend you test a couple different tools to see what you like best. The thing to keep in mind on any social platform… be social and share value! If you’re not really sure what to share on social media to create influence and authority…
Here are a few ideas of what you can share… Blog Posts These can be your own, or other’s… sharing you own is certainly good, but sharing other’s socially proven content can gain you more retweets and favorites, as well as more eyes on your profile… and more eyes on your profile can mean more followers. Images Since images are viewable right in the Twitter feed, images will grab way more attention than just a regular text post. Videos Video is king!.. make sure you’re creating some video content for your audience and sharing it on Twitter. If you don’t know the how or what about video marketing. Your Lifestyle (status posts) Share what you’re doing… be social! If you’re out at playing with your kid (as I often am), having fun… snap a pic and share it on Twitter. People are curious, and love knowing/seeing what you’re doing. This is especially effective if you’re in a lifestyle business like I am. |
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This is the best way to post lifestyle or event type posts. Just post it as it’s happening. See something cool, funny or related to your niche market… take a pic and share it.
3. Engage With Others
If someone retweets your post, reply and thank them… or direct message them. Retweet other’s stuff that you find interesting or helpful to your followers.
Find more cool people with common interests to follow each day. A great way to do this is to simply follow the followers of your competitors, or other thought leaders in your niche. Easy peasy!
One of the best things is that if you’re already sharing good stuff on another social network like Facebook… most of what you share there can also be shared on Twitter (or other social sites). So you’re not really having to come up with all separate stuff for twitter. As you can see in the traffic image above… I sent 213 clicks from Twitter to Facebook. Those were clicks going directly to posts I made on Facebook, and it got more more engagement and friends/followers on Facebook. It’s a great strategy to get people connected with you on across as many social platforms as possible. A huge key to being effective on Twitter is the use of hashtags… (example: #twittermarketing). Make sure you’re tagging your posts with 1-3 appropriate hashtags to target your audience and ensure that your posts come up in Twitter searches. If you’re not using any hashtags… or the right hashtags, you’re missing out on a lot of potential clicks. |
4. Expand Your Followers
Again, I want to be clear that although I get stellar results on Facebook, I don’t consider myself to be an expert on Twitter …YET. I’m still learning Twitter just like you, but when I commit to learning something, I commit to it… and don’t stop until I master it. That’s just the way it works for anything. Those that “try” stuff, are never successful at anything. If you can approach everything you do with the right mindset, you can always get the result you want… eventually.
Twitter to stop counting photos and
links in 140-character limit. Sarah Frier, Bloomberg | 16 May 2016 23:27
The change could happen in the next two weeks. Twitter will soon stop counting photos and links in their 140-character limit for tweets, according to a person familiar with the matter.
It’s one step in a larger plan to give users more flexibility on the site. Chief Executive Officer Jack Dorsey said in January that the company was looking for new ways to display text on Twitter, and would experiment based on how the people use the service. For example, some people tweet screenshots of longer text in articles, or send many tweets one after the other to tell a story.
Twitter’s 140-character limit was originally adopted because it was a way to send Tweets while fitting all the information within a mobile text message — a common way for sending Tweets when the service debuted in 2006, before the proliferation of smartphones. The company earlier this year considered raising the limit to as many as 10,000 characters. But the quick, concise nature of Tweets has helped set the site apart from the competition. Executives have spent the last few months emphasising how Twitter is a destination for live events and discussion. Removing the character requirement for links and photos may encourage users to add more media to their posts. © 2016 Bloomberg
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