One of the most challenging marketing requirements that new business owners face is blog development.
Many small business owners are not inherently comfortable with writing and most struggle with conceptualizing relevant content for their market and relating it to their services or products.
Why is it so Important for small business owners to start a blog and how do you get started.
The pressure to deliver consistently interesting and dynamic information to your audience can be especially overwhelming, and many small business owners expect to see immediate results and are swiftly disappointed.
Blogging is a marathon, not a race .There is no easy button to instant notoriety and high engagement. Blogging is a long-term, on-going marketing strategy that supplements and grounds other marketing campaigns over the life of a small business.
It takes time to develop a reputation as an authority in your area of expertise and even longer to develop the loyal following that triggers purchasing.
So how do you get started ?
So lets assume that you are a Herbalife Agents in your area and you want to build a online business around your blog.
The overall objective will not be to create sales pages selling your products but to inform your audience about the advantages and nutritional value of these products, combined with the correct fitness strategies and diets to follow . Check out this Herbalife Blog as a example.
Your business will have a personality through your blog and your audience will start to build a relationship with you in your area.
Information sharing is one of the most powerful forms of marketing which will lead to your product sales and success.
Lets Try another example - Estate agents blogging ideas.
Blogging is a wonderful tool for estate agents. Not only does it increase your chance of being found on the search engines, but you start to build a valuable reputation for yourself as a reliable source of useful and interesting information about the property industry in your area.
Consider writing about….
1. Tips for buyers and sellers
2. The most beautiful homes in your area.
3. Best buying and selling experiences
4. Mortgage advice
5. Staging tips for selling homes
6. Why you love your region
7.Interview your staff
8. Blogs about your area
9. Top interior designers and construction companies in your area.
10. Best restaurants, schools , health and fitness option close to these properties being sold.
Show some knowledge about your field!
There is no doubt that people buying or selling their homes are looking for as much guidance and support as possible. If you are looking to cement your position and reputation as being a reliable local estate agent, providing tips and guidance in these areas will be of considerable benefit.
Blogging doesn't need to be complicated and over time you can quickly master the art. Most Blogging services and providers offer free registration and training with easy to use platforms that doesn't require any knowledge of HTML coding or web design .
I would suggest weebly or wordpress to anyone that wants to get started .I love using weebly as Its easy to use with drag and drop features and design with allot of free training material and plugins.
Thanks again for reading this article and i would love to know what you think . Please leave your comment below .
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